Architectural Experience Virtual Production

This project is an innovative Archviz work that aims to experience an architectural design in real time using Virtual Production techniques. Thanks to Unreal Engine 5’s powerful visualization capabilities, it becomes possible to explore an unbuilt space within a digital environment through cinematic storytelling methods. Supported by real-time lighting (Lumen), highly detailed surfaces (Nanite), camera animations, and virtual camera movements, this scene offers users both an architectural walkthrough and a cinematic experience. As a result, the design process evolves from a mere visual presentation into an interactive and emotional journey that deeply engages the viewer.The Virtual Production approach stands at the intersection of architecture and digital cinema, enabling ideas to be staged, atmospheres to be felt, and buildings to be experienced long before they are constructed.